Sabtu, 27 November 2010

[U189.Ebook] Fee Download Design Theory and Methods using CAD/CAE: The Computer Aided Engineering Design Series, by Kuang-Hua Chang

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Design Theory and Methods using CAD/CAE: The Computer Aided Engineering Design Series, by Kuang-Hua Chang

The fourth book of a four-part series, Design Theory and Methods using CAD/CAE integrates discussion of modern engineering design principles, advanced design tools, and industrial design practices throughout the design process. This is the first book to integrate discussion of computer design tools throughout the design process. Through this book series, the reader will:

  • Understand basic design principles and all digital modern engineering design paradigms
  • Understand CAD/CAE/CAM tools available for various design related tasks
  • Understand how to put an integrated system together to conduct All Digital Design (ADD) product design using the paradigms and tools
  • Understand industrial practices in employing ADD virtual engineering design and tools for product development
  • The first book to integrate discussion of computer design tools throughout the design process
  • Demonstrates how to define a meaningful design problem and conduct systematic design using computer-based tools that will lead to a better, improved design
  • Fosters confidence and competency to compete in industry, especially in high-tech companies and design departments

  • Sales Rank: #2685578 in Books
  • Published on: 2014-10-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x 1.10" w x 7.50" l,
  • Binding: Hardcover
  • 516 pages

About the Author
Dr. Kuang-Hua Chang is a Williams Presidential Professor for the School of Aerospace and Mechanical
Engineering (AME) at the University of Oklahoma (OU), Norman, OK. He received his diploma in
Mechanical Engineering from National Taipei Institute of Technology, Taiwan, in 1980; an M.S. and
Ph.D. in Mechanical Engineering from the University of Iowa in 1987 and 1990, respectively. Since then, he joined the Center for Computer-Aided Design (CCAD) at Iowa as Research Scientist and CAE
Technical Area Manager. In 1997, he joined OU. His areas of interest include Virtual Prototyping, CAD,
Fatigue and Reliability Analysis; Tools and Information Integration for Concurrent Design and
Manufacturing; Solid Freeform Fabrication, as well as bioengineering applications. His research has been published in three books and more than 130 articles in international journals and conference proceedings.
Dr. Chang has also received numerous awards in both teaching and research in the past few years. He is a recipient of the SAE Ralph R. Teetor Award (2006), Best Paper Award of iCEER-2005 iNEER
Conference for Engineering Education and Research, Outstanding Asian American Award (2003), and
Public Employee Award of OKC Mayor’s Committee Award on Disability Concerns (2002). In addition,
he received awards from OU, including: Alumni Teaching Awards (spring and fall 2007, fall 2008, spring
2009), Regents’ Award on Superior Research and Creative Activities (2004), BP AMOCO Good
Teaching Award (2002), and Junior Faculty Award (1999). He was named Williams Presidential
Professor in 2005 for meeting the highest standards of excellence in scholarship and teaching.

Dr. Chang has worked with aerospace and automotive industry, and created Reverse Engineering testbed to support MRO (maintenance, repair, and overhaul). He has also served as technical consultants to US industry and foreign companies, such as LG-Electronics, and Seagate Technology.

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[D868.Ebook] Download Ebook Everything After: A Rocker Romance, by Melissa Toppen

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Everything After: A Rocker Romance, by Melissa Toppen

Life is made of moments; little pieces of time.
Most pass by with little significance, while a small few have the ability to alter our entire course.

That is exactly what I've spent my twenty-two years on this earth trying to avoid.
For as long as I can remember my life has been mapped out; a series of events that I check off of a list. Each task leading me to the next.
Where I go, what I do, and ultimately, who I become.
I know exactly what my next steps are going to be.

At least I thought I did, until Killian Adair came crashing into my life.

The frontman for Everything After, a hot new rock band breaking out onto the scene; Killian embodies the rock star persona. With looks that have women flocking to him in droves, the only thing hotter than his appearance, is his sexy Irish accent. Unpredictable and wild, Killian and I couldn't be more different.

One look and I knew I was in trouble.
Sometimes that's all it takes.

That's the funny thing about moments; just one, can change everything...

Everything After is a Standalone Rocker Romance Novel

  • Sales Rank: #28267 in eBooks
  • Published on: 2015-11-17
  • Released on: 2015-11-17
  • Format: Kindle eBook

Most helpful customer reviews

4 of 4 people found the following review helpful.
Star crossed romance
By J. L. Johnston
Do you love a good Rock Star story? Meet Killian a hot sexy up and coming rocker. He's hot his choice of women before and after every show. Nora is a dedicated driven up and coming journalists who is going to spend 6 weeks on the road with the band Everything After as thier behind the scenes journalist's. Nora sees Killian in a compromising position before she even officially meets him and she's drawn to him. Nora has spent her whole life driven and focused on her goals. She hadn't ever experienced life she's just existing. Killian lives life to the fullest but doesnt allow emotions to influence him. He's also drawn to Nora but doesn't know how to handle it. These two almost seemed doomed from the beginning. They are both stubborn characters who don't know how to express their feelings. There were lots of times I wanted to smack the both of them and yell wake up. Melissa Toppen does a great job with the dual POV's so the reader knows Killian and Nora's feelings and thoughts. Can these two get over thier own hang ups to allow a chance at love? There's so much love and passion between these two but they are both lacking the ability to express it to each other. Melissa Toppen takes her readers on a behind the scenes road trip of a rock star band showing the dynamics among band mates, thier lovers, and the fans. If you love a rock star who is slightly damaged and a innocent driven journalist then this story is for you

2 of 2 people found the following review helpful.
Focus on the goal...
By Rosa Sharon
I can't resist a Rocker Romance, so seeing that as part of the title pretty much guaranteed I'd give it a chance. I think I was almost as excited as Nora when I found out she was getting the opportunity of a lifetime, an assignment touring with the rock band Everything After. I knew if she was going, I was going too...squeee! I knew it would be a tight squeeze sharing that tiny bunk and the tour bus, but I couldn't wait to meet those sexy rockers.

The fact that Nora was an uptight, conservative, control freak with OCD issues just made it that much more interesting. I couldn't wait to see what the influence a group of rowdy rockers would have on her. Would she let her hair down? Would she learn to let loose? Could she let go of her control issues long enough to enjoy the experience? Would she be able to get the rockers to open up to her and be honest when she interviewed them? Do they wear boxers, briefs, or go commando? What? Isn't that one of the questions you want to know?

Killian is the lead singer. He's the stereotypical rocker whore. Did I mention that he has a swoon-worthy Irish accent to go with his soul stirring lyrics and and his deep blue eyes? And then there's the tattoos that compete with his sexy smirk so that no matter where you look you're gonna end up with some eye-candy...sigh. Can you imagine being on a bus with that hot piece of rocker?

I give her credit. Nora tried really, really, really hard to not be attracted to Killian. She knew that this once-in-a-lifetime opportunity at the job of her dreams was not worth risking for a little rocker romance, but damn, he was hot. But no worries, she didn't have to let him know she felt that way, right? I guess maybe she should have whispered a little softer when she shared with her BFF that he was the hottest of the band members. Who knew anyone could hear her private phone conversation? I probably should have warned her, but I was busy, mentally peeking into the bunk below, where the hottest rocker was laying...shirtless.

Wait till you meet the rest of the gang. You're gonna love them as much as I did. The bus was full of their non-stop joking and playful banter. I haven't heard mention of whether this is going to be part of a series or not, but I hope it is. I kinda fell in love with Gabe too and I'd like to see the woman that could tame him. Speaking of tame...this is not the typical sex, drugs, and rock n' roll that I'm used to reading. It's more like R-rated, rather than some of the dirtier erotic rocker romances I've read. Just giving a heads-up to some of my fellow smut lovers, letting you know that it's a little cleaner, but still full of goodness.

2 of 2 people found the following review helpful.
Amazing and hot read!!
By Heavenly Good Books
ARC provided by the Author in exchange for an honest review.

This is my second book by Melissa but I have purchased almost every single one of her books and they will be started soon. Hopefully very soon.

In here we meet Nora, a wannabe musical journalist and Killian, a hot, swoon worthy, handsome as sin rockstar (you can totally imagine me with hearts in my eyes).

Nora to enhance her journalist career and finally be the well known journalist received a not-to-be-missed chance of going on a tour with a male band. Where she thought it will be a job only and means to reach her goal, has changed almost instantly after she meets Killian.

Killian, OMG just thinking about him makes my heart race. The lead singer of Everything After. Talented, handsome , cocky and so so so sexy! He is excited to have a journalist travelling with them and doing an article on his band. What he did not expect is to meet Nora. Smart, clever and talented. Where every woman for him is normally: take what she gives and forget, with Nora it's different.

It was amazing to see how Nora started to risk it all and finally joined the ride that's called life; and also Killian who normally is really closed and secretive about himself is opening to her.

A hot hot read that deserves 5 sexy heavenly stars!!!

Thank you Melissa for sharing this book with us

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Selasa, 23 November 2010

[K257.Ebook] Ebook Free Damballah, by John Edgar Wideman

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Damballah, by John Edgar Wideman

This collection of interrelated stories spans the history of Homewood, a Pittsburgh community founded by a runaway slave. With stunning lyricism, Wideman sings of "dead children in garbage cans, of gospel and basketball, of lost gods and dead fathers" (John Leonard). It is a celebration of people who, in the face of crisis, uphold one another--with grace, courage, and dignity.

  • Sales Rank: #3580617 in Books
  • Published on: 1984-03
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 208 pages

From Library Journal
This short story collection and novel, respectively, both published in 1981, are the second and third volumes in the author's Homewood trilogy. Damballah contains a dozen stories spanning many years in a Pittsburgh community founded by a runaway slave. Hiding Place shares the same setting.
Copyright 1999 Reed Business Information, Inc.

Review
"A novelist of high seriousness and dept . . . enormous care and intelligence." The New York Times

About the Author
JOHN EDGAR WIDEMAN is the author of more than twenty works of fiction and nonfiction, including the award-winning Brothers and Keepers, Philadelphia Fire, and most recently the story collection God's Gym. He is the recipient of two PEN/ Faulkner Awards and has been nominated for the National Book Award. He teaches at Brown University.

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3 of 3 people found the following review helpful.
Wideman Deserves a Nobel Prize
By Zack Ward
Every year, literary types like to speculate on who will be named the winner of the Nobel Prize for Literature, and in the US, the names that get bandied about are always the same: Roth, Pynchon, McCarthy, Oates, etc. Well, for my money, there is one writer who is just as devastatingly good as any other in America, and whose work has shed light on what it has meant to be an American in the latter half of the twentieth century, and now into the twenty-first: John Edgar Wideman. Only it seems that every time I recommend him to someone they claim to have never heard of him, and approaching the year 2013, a number of his books are out of print, and I almost never see them on bookstore shelves anymore. It's a shame. If you're serious about good literature, then you should do yourself a favor and check out his work.

Damballah is as good a place as any to start, being the first entry in his celebrated Homewood trilogy. Because here you get a good feel for Wideman's fiction--his concerns and preoccupations, his style and tone, his free approach to form--in short, gripping stories, each one a dispatch from a neighborhood in Pittsburgh that can only be described, in the time about which Wideman writes, as a ghetto. And Wideman does not shy away from depicting the worst of life in Homewood--a newborn thrown out with the trash, murder and attempted murder, people dealing with the emotional scars of a life that can be cruel and seemingly hopeless. What gives these bleak portraits life--and hope--are descriptions of small acts of goodness and forbearance and mercy, language that is sometimes startling and always alive on the page, and the knowledge that from the hellish place Wideman describes emerged an artist of the first rank, who has been a witness to this often-misunderstood aspect of American life, and has, with honesty and forcefulness and gritty poetry, given it a place in our literature.

Wideman has a Faulknerian concern with place, and with tracing roots. (There is a "begat chart" at the beginning of the book, telling you how the characters in the pages that follow are all related.) And his writing can be Faulknerian, too, ranging back and forth in time, swooping into a character's thoughts and then back outside his or her head, often even blurring the line between fiction and non-fiction. There is much of Wideman himself on these pages--not just the dramas of his own personal life, but his own sense of what literature can be. Reading these stories, I get a sense of an author who is simply writing what he has in his heart to write, even if it's not the kind of stuff that will make the bestseller lists, and even if it's not always easy to read. There are no outlandish, gimmicky characters, no attempts at literary cleverness, no easy jokes. There is just a very clear-eyed look at the lives of these troubled people, from the runaway slave who first settled in Homewood to the young men being imprisoned there more than a century later.

Read Damballah. And if it's to your liking, then try Wideman's great novel, Philadelphia Fire. And hopefully one of these years those folks out in Sweden will give Wideman the recognition he deserves.

6 of 7 people found the following review helpful.
Contains Some of Wideman's Best Short Stories
By A Customer
Even if you don't read the rest of the Homewood Books, this collection stands up strong on its own. Stories such as "Damballah," "Daddy Garbage," and "The Caterpillar Story" are engaging although they are only a few pages long. The stoies are diverse, but they fit together to form an understanding of how a community survives through poverty and alienation. Some of the best stories in this collection are the touching "Daddy Garbage," the spirited "Love Songs of Reba Love Jackson," and the realistic "Rashad."

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Sabtu, 20 November 2010

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Hotel Management and Operations, by Michael J. O'Fallon, Denney G. Rutherford

Hotel Management and Operations, Fifth Edition provides a practical, up-to-date, and comprehensive approach to how professionals across the industry manage different departments within their operation. From the front office to finance, from marketing to housekeeping, this resource offers advanced theory played out in practical problems. Multidimensional case studies are a notable feature, with complex management problems portrayed from multiple viewpoints; “As I See It” and “Day in the Life” commentaries from new managers provide further real-world perspective. Covering the latest issues affecting the industry, this text gives students and professionals an up-to-date, dynamic learning resource.

  • Sales Rank: #463573 in Books
  • Published on: 2010-01-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x .70" w x 7.40" l, 1.93 pounds
  • Binding: Paperback
  • 512 pages

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8 of 9 people found the following review helpful.
Dull, Dry and Dated
By Zumpie
Even though the authors periodically "update" their crappy text, there's nothing new, it's still painfully, desperately dull and all the "as I see its" are generally unique to one, large resort property. And all the studies supporting his cases are either painfully dated (like 1985-1990), supporting companies now out of business (or practices largely abandoned) OR an issue is presented, the corrective steps presented and they we're never told what the actual results were.

I both taught hospitality management and (unlike many other instructors) have extensive professional hotel experience. This book offers nothing beneficial---it's boring to read, with really not a lot of stuff to learn from, just endless droning.

2 of 2 people found the following review helpful.
Misled
By Emilio Ferrero
This book is a recompilation of valuable articles. I was looking for a more structured textbook. I guess I was mistaken...

2 of 3 people found the following review helpful.
As advirtised
By aztec sunshine
Book had alot of case studies in it, not the typical text you would recieve but i needed it for a class and it was in good condition and came very quickly

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Senin, 15 November 2010

[I643.Ebook] Ebook Download Captive Prince: Volume One (Volume 1), by C. S. Pacat

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Captive Prince: Volume One (Volume 1), by C. S. Pacat

Damen is a warrior hero to his people, and the rightful heir to the throne of Akielos, but when his half brother seizes power, Damen is captured, stripped of his identity, and sent to serve the prince of an enemy nation as a pleasure slave. Beautiful, manipulative and deadly, his new master Prince Laurent epitomizes the worst of the court at Vere. But in the lethal political web of the Veretian court, nothing is as it seems, and when Damen finds himself caught up in a play for the throne, he must work together with Laurent to survive and save his country. For Damen, there is just one rule: never, ever reveal his true identity. Because the one man Damen needs is the one man who has more reason to hate him than anyone else . . .

  • Sales Rank: #1505082 in Books
  • Published on: 2013-02-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .60" w x 5.00" l, .58 pounds
  • Binding: Paperback
  • 240 pages

About the Author
C. S. Pacat is the author of the Captive Prince trilogy. Born in Australia and educated at the University of Melbourne, she has since lived in a number of different cities, including Tokyo and Perugia. She currently resides and works in Melbourne.

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17 of 17 people found the following review helpful.
Submission, Command; My Enemy, My Brother.
By WA
I highly recommend reading both volumes of the "Captive Prince" - and wait anxiously for the third to be published in 2014 (per the author's blog). Fortunately, the end of Volume 2 is a great transition point even while setting some deep barbs to keep you checking back for Volume 3. I found that I reread both Volumes right after finishing Volume 2 for the first time and enjoyed the reread at least as much as the first pass because I was able to enjoy how the story unfolds from an entirely different perspective.

I found the author's use of language pleasantly and uniquely different than the usual highly edited fodder from the big publishing houses. I hope Volume 3 is not radically different! As noted elsewhere the character's are enjoyably developed.

Based on 20+ years in the military, I think the author shows an excellent understanding of prototype military command styles, how they are developed, how each binds their subordinate fighting forces together and to their will in the face of horror and death, and how successful senior commanders arrange layers of plans, operations, and resources across both time and space while hedging for uncertainty. Like this story perhaps, my own experiences have shown me the common and very similar human side of men who were once my enemies in battle. In truth, brotherhood comes in many forms.

There is certainly more than one "Captive Prince" in this tale, each struggling for freedom... and coming to a new understanding regarding the complexity of just what "freedom" implies.

For me the books were an easy, straight forward, enjoyable read without being simplistic or obvious. Unlike the "Game of Thrones," there are no jarring transitions across an inflated, gratuitous storyline. Instead, "Captive Prince" drives you on relentlessly towards the culmination of an epic conflict of wills and arms that you know is coming... though not in what form or when.

Submission - Command; My Enemy - My Brother; Conflict - Reconciliation; Growth - Death: All these ideas are woven into Captive Prince - between men or even within the same person. In fiction, as in life, there can hardly be one without the other

So read on, and enjoy.

12 of 13 people found the following review helpful.
I've fallen and I can't get up--this is amazing.
By Gal Pal
Warning on Captive Prince: Slavery, rape, and pedophilia.

Here’s the set up for Captive Prince, imagine this: You’re a slave, bound up and ready to be sent as a gift to the prince of the neighboring formerly hostile country of Vere. You’re angry and confused and feeling very much betrayed by your people. You’re not trained, but that’s alright. The prince apparently likes a challenge.

Jk, you’re actually the prince of Akielos.

Your brother has apparently pulled the biggest dick move in history, and has taken the throne while telling everyone you’re dead and sending you off to a nation that hates you because you killed their precious previous prince. Yea, his little brother isn’t too happy with Prince Damianos.

Right now though, you’re just Damen, and no one is the wiser. If anyone in Vere figures out that you’re not just named in mockery of the supposedly late Akielon prince, you’re screwed. Unfortunately, that doesn’t matter much to your new master, Prince Laurent. He hates your entire nation, and he’s not particularly interested in having a difficult slave. He’s also not particularly interested in sleeping with anyone, let alone his new slave, despite what the Venetians think.

Your treatment in Vere is pretty bad, despite you theoretically having a comfy gig as the prince’s slave. Everyone calls you a barbarian, and seems to view you as an unbroken stud horse. You may or may not be a “pet,” which is basically a concubine, but since you’re not actually sleeping with the prince, you basically just sit around until you piss him off enough to do something about you. And oh, he will do things to you. Not fun things at all. This is not that kind of story.

Hey, at least the prince is totally your type. Except, you know, his whole terrible personality. In the quiet of your head, there’s plenty of time to thinking about murdering him. You’ve got priorities, after all.

“Sweetmeat?” said Laurent.

In the stretched-out moment that followed, Damen thought explicitly about killing him.

If, as a reader, you’re looking for a sweet gay romance story, this is probably not it.

As of the first book, this story is largely about two men who don’t particularly like or trust one another being forced together by politics and intrigue. Damen is a noble guy in a terrible situation still trying to find a way to do the right thing. Laurent is an absolute jerk, but you can’t help but feel for the guy. It seems something is going terribly wrong with his life, and Damen may just be the man to help him. Or maybe they’ll murder each other. You have to read the book to find out!

Captive Prince is a book that seems to be building up to something big. Not to spoil anything, but by the end of volume one, everything is about to hit the fan and you’re left starving for resolution.

2 of 2 people found the following review helpful.
(Books 1 and 2: 4 stars) (Book 3: 2 stars)
By Jane
The Captive Prince Trilogy is one long story. You need to read all three books in order: Captive Prince, Prince’s Gambit, and Kings Rising. Book 1 was good. Book 2 was the best. I did not like Book 3. The ending of Book 3 was good - it was happy for the main characters. But prior to the end Book 3 was mostly frustrating feelings and a couple of stupid events. I put an example in Spoiler below. Books 1 and 2 had more interesting strategies and events. Book 3 was no fun.

The story is mostly about military, wars and politics in two countries/kingdoms. There are a lot Machiavellian strategies, conflicts and trickery. Other adjectives to describe the story: enslavement, rape, torture, sexual depravity. Gay male sex is talked about a lot. Both countries have sex slaves and other slaves.

Laurent is a 20-year-old prince soon to be made king of Vere. His uncle is the current Regent but plans to kill Laurent so he can stay in power. They are master manipulators working against each other. Laurent appears to be evil, cold and intriguing. There is a lot of mystery about him.

Damen is a prince from Akielos. Damen’s brother Kastor took over the Akielos throne and sent Damen to Vere to be a slave.

I don’t know the author’s inspirations, but I imagine the following could have been inspirations: David Bowie for Prince Laurent, his country Vere being like Italy, valuing art and beauty. Gerard Butler in the movie 300 would be Damen. His country Akielos similar to Sparta.

SEX:
Throughout the books characters talk a lot about men having sex with men, teenage boys, and male slaves. These are references to sex not detailed explicit sex scenes, but this keeps sex frequently in the reader’s mind. Most of it is male-male sex but there is one male-female sex scene.

The total number of sex scenes for all three books is about 6: 3 short scenes, 3 longer scenes, and many references to sex having happened. In one scene two men are forced to wrestle naked on stage with the winner raping the loser.

TORTURE:
There is a whipping torture scene in Book 1. A couple torture scenes are referred to in Book 3.

CAUTION SPOILER:
An example of a Book 3 stupid event: someone surrendering himself to an enemy who will kill him - without good reason - then luck saves the day. The logic for this did not fit the character’s logic and abilities in the first two books.
END SPOILER.

DATA:
Narrative mode: 3rd person. Story length: about 947 pages includes all 3 books. Swearing language: strong. Sexual language: strong/explicit. Number of sex scenes: about 6. Setting: a time of swords and horses in a fictional land. Copyright: 2013, 2014, 2016. Genre: gay male fiction.

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Jumat, 12 November 2010

[F848.Ebook] Ebook Free The Rules of the Game: Jutland and British Naval Command, by Andrew Gordon

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The Rules of the Game: Jutland and British Naval Command, by Andrew Gordon

Foreword by Admiral Sir John Woodward. When published in hardcover in 1997, this book was praised for providing an engrossing education not only in naval strategy and tactics but in Victorian social attitudes and the influence of character on history. In juxtaposing an operational with a cultural theme, the author comes closer than any historian yet to explaining what was behind the often described operations of this famous 1916 battle at Jutland. Although the British fleet was victorious over the Germans, the cost in ships and men was high, and debates have raged within British naval circles ever since about why the Royal Navy was unable to take advantage of the situation. In this book Andrew Gordon focuses on what he calls a fault-line between two incompatible styles of tactical leadership within the Royal Navy and different understandings of the rules of the games.

  • Sales Rank: #514608 in Books
  • Brand: Brand: Naval Institute Press
  • Published on: 2013-02-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x 2.00" w x 6.10" l, 2.35 pounds
  • Binding: Paperback
  • 736 pages
Features
  • Used Book in Good Condition

About the Author
Andrew Gordon was the Class of '57 Distinguished Chair of Naval Heritage at the U.S. Naval Academy from 2007-09. He has a PhD in war studies and is the author of British Sea Power and Procurement between the Wars an acclaimed exploration of naval policy and administration in the 1920s and 1930s.

Most helpful customer reviews

18 of 18 people found the following review helpful.
Remarkable
By Ken Brown
Note the subtitle. If this book limited itself to the Battle of Jutland, it would easily rate 4 stars. It is more ambitious than that, and earns the extra star for delivering on that ambition.

It uses the Battle of Jutland as the chief exhibit and demonstration of the evolution of British naval command and what could probably best be characterized as the cult of Signals. After placing the 5th Battle Squadron isolated in harm's way, with the entire German fleet gunning for them, Gordon goes back and explains how they got into that situation. Starting with Trafalgar and proceeding through the intervening eleven decades, he tracks the increasing centralization of British naval command at sea. He analyzes the trends and illustrates them with colorful, well chosen anecdotes. Along the way he introduces a variety of characters and follows them through their efforts either to tie the ships in a given fleet together with their signals, or to cut the halyards and restore independent thinking to the repertoire of the naval commander.

Gordon gives a very good explanation of Admiral Tryon's campaign to impose a measure of initiative and drastically simplified operations on his subordinates. He explains what we understand of why it failed (some speculation is inevitable, under the circumstances), and the consequences.

The book details the rise of the three main characters of his account; Jellicoe, Beatty, and Hugh Evan-Thomas, following their careers and personal development as they ascended the ranks of naval command, each man in his own way.

In addition to giving a very good account of Jutland, and tracking the development of the Grand Fleet's command system, the book gives insights to the larger matter of the corporate culture of the Royal Navy over the long century following Trafalgar. He also follows Beatty's command of the Battle Cruiser Fleet at Heligoland Bight and Dogger Bank, and shows the thinking that played a major part in the loss of three British battlecruisers at Jutland.

Despite covering a huge amount of ground, Gordon's book is so well organized and thought out that it is easy to follow (unlike this review), and so well written that it is easy to read as well. I cannot recommend it strongly enough.

In my mind, this makes an excellent bookend with Roland Huntford's book, The Last Place on Earth, an account of the competition to reach the South Pole. Many men are found in both books, as well as the Royal Geographical Society and the Masons. Huntford's book is as much a study in leadership as it is of the polar expeditions.

If you find yourself wanting to know more of Tryon and the end of TA, then you may want to pick up Riichard Hough's Admirals in Collision.

16 of 16 people found the following review helpful.
Without question one of the most useful, engaging, thought provoking books I've ever read.
By James Robert Angove
I ended up toning down my headline; adding every superlative I could to the above came off borderline insane, and still failed to adequately convey the magnitude of the accomplishment, if that is the word.

On the surface, the book is an examination a few specific tactical decisions at Jutland and the differences between what we would now call the "command climate" in and between the two major commands in the Grand Fleet: the Battle Fleet under Jellicoe and the Battle Cruiser Fleet under Beatty. Even if that were all it were, it would still be an excellent and important work. Gordon's description of the action, breakdown of the timeline, and discussion of and conclusions regarding the various conflicting timelines and narratives that have been put fourth in the intervening (now) ninety-eight years is convincing and engaging as well as being by far the most lucid I have ever read. I a have been fascinated by Jutland since I was sixteen years old and read easily ten-thousand pages on the battle in the intervening decades. I'm not so much an expert on the battle as on the writing about the battle.

But what moves the book from "excellent" to "extraordinary" is Gordon's deep and thoughtful examination of the way the organizational culture and norms of leadership in the Royal Navy shifted in the century of unchallenged supremacy it enjoyed after the Napoleonic wars. It is trite to say something about how modern leaders would do well to take these lessons to heart and it would miss the point besides: what any organization needs to do is think about these issues and how to draw the right line between "rat-catchers" and "regulators". I'm always hesitant to recommend that "business leaders" try and take lessons from military history -- anyone who has read any the "On War/ The Art of War" for business knows how facile those can be. But were such a person of a mind to engage with and learn from history, this would be where to start.

16 of 16 people found the following review helpful.
Wonderful military history which explains much about a much-misunderstood battle
By Mr. David Sibley
The ifs, maybes and should have beens of this battle have dominated much naval history writing since 1916. Andrew Gordon's extensive research into the cuture, history and procedures of the Royal Navy is excellent. He is a wonderful writer with many memorable phrases and insights into the personalities which are integral to the course of the battle from the British side.

Nether Jellicoe or Beatty come out of Gordon's analysis unscathed although I detect that Beatty's personal shortcomings in both character and command are revealed in starker detail simply because of he was and what he did, especially afterwards as First Sea Lord.

Evan-Thomas is also dissected the same way and while some might find Gordon has been sympathetic to him, I find that Gordon has been simply honest in the way he researched the background and the personality of a brave sailor who found himself in a confusing and perplexing fog of war and yet brought his squadron back to port without losing a ship.

I thoroughly recommend this book to any keen student of a battle in which has perplexed the Royal Navy since the first moment Admiral von Hipper's battlecruisers appeared on the horizon.

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Minggu, 07 November 2010

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Effective CRM using Predictive Analytics, by Antonios Chorianopoulos

A step-by-step guide to data mining applications in CRM.

Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques.

The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes.

In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise.

Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel.� Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications.

Key Features:

  • Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues.

  • Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel.

  • Accompanied by a website featuring material from each case study, including datasets and relevant code.

Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM.�

Effective CRM using Predictive Analytics will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers.� The book will also be useful to academics and students interested in applied data mining.

  • Sales Rank: #312357 in eBooks
  • Published on: 2015-10-26
  • Released on: 2015-10-26
  • Format: Kindle eBook

Review
Need to learn how to apply data mining to CRM? Just read "Effective CRM using Predictive Analytics"‏@DataMiningBlog June 12 2016

From the Back Cover
"Data science should become less scientific and more practical - and this is what this book strives for. It gives marketing experts the necessary background to apply predictive analytics in CRM and improve business outcomes with techniques like cross-selling and customer segmentation."Dr. Ingo Mierswa, Founder & CTO of RapidMiner.
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"Effective CRM using Predictive Analytics demonstrates how organizations can become customer centric, while driving profitable revenue. The book is a great introduction to the predictive analytics technology that provides deep customer insight and data driven recommended actions. It is full of practical examples describing a variety of use cases, what data is required and what models are deployed. Inspiration for anybody who pursues customer centricity as a route to success!"
Vivian Braun, WW Predictive Customer Intelligence Marketing Lead, IBM Analytics.

A step-by-step guide to data mining applications in CRM.
Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques.
The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes.�
In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise.�Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel.� Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications.

Key Features:

  • Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues.
  • Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel.
  • Accompanied by a website featuring material from each case study, including datasets and relevant code.
�Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM.

About the Author
Antonios Chorianopoulos, Alpha Bank Greece.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Excellent book for any Data Miner/Data Scientist/Business Analyst
By Ilias Mamouras
‘Effective CRM Using Predictive Analytics’ by Antonios Chorianopoulos is a must-read book for any Data Miner / Data Scientist dealing with customer centric corporation data. The author shares his professional and academic knowledge and experience by depicting and analyzing methodologies, Data Mining best practices along with real world applications across several industries, demystifying the usage of Data Mining models and clarifying all the methodological issues. It is an extremely didactic practical book that combines Data Mining and Business knowledge, providing all the necessary information for designing, setting up, executing and deploying Data Mining techqniues in CRM.

I would absolutely recommend it because it offers all the necessary theoretical and practical knowledge on Data Mining techniques in a very detailed and easy to read way and actually bridges the gap between science and decision making.

Ilias Mamouras
Senior Data Mining Consultant
PREDICTA SA

0 of 0 people found the following review helpful.
An Innovative Book for Predictive Analytics Applications
By Amazon Customer
The scope of the book is to be an applied guide instead of another generic reference book on data mining and CRM. And in my opinion it certainly succeeds. Data mining algorithms are presented in plain English for business users, along with detailed roadmaps for applying predictive analytics in every-day marketing. And all the above with illustrative examples and the use of popular software tools.

The last part of the book features realistic case studies from banking, retail and telecoms. Given the level of detail and the companion site material, the presented case studies can be used as application templates.

In spite of not covering some recent trends and algorithms, the book is definitely a 5-star and a must-have for marketers and data mining practitioners.

Fotis Koutsoumpos,
Services Director
Predicta (Former SPSS Greece)

0 of 0 people found the following review helpful.
An excellent book for Predictive Analytics techniques
By Amazon Customer
Effective CRM using Predictive Analytics
An excellent book for Predictive Analytics techniques! Effective CRM using Predictive Analytics is a very well written book for real-world analytics/big data applications. It is a must-read!!

See all 3 customer reviews...

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